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Tony O’Gorman launched London-based MIH Jeans with the aim to create the best-fitting jeans around. Established in 1969, MiH dressed all the coolest 70s starlets including Farrah Fawcett and Jane Birkin, and today can be spotted on everyone from Jessica Alba to Rhianna, Liv Tyler, Kate Moss and Katie Holmes. At the age of 25 Chloe Lonsdale revived Made in Heaven, the company originally set up by her godfather, with one goal to re-establish it as the premium British jeans brand with an on-trend retro-chic vibe.

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